National Cancer Institute (NCI) Small business innovation research (SBIR) development center

NCI SBIR Development Center — Visual Identity

My Role // Art Direction, Design, Strategy
Creative Director // Vetry Ramachandran
Copy // Courtney Chiaparas

The SBIR Development Center, is an NCI program that provides mentorship, funding, and networking opportunities to small business entrepreneurs looking to bring their cutting-edge cancer technologies from lab to market.

Their new visual identity needed to reflect the serious yet innovative nature of the SBIR mission, while clearly remaining a subdivision of the overall NCI brand. In addition to developing a new wordmark and redesigning their print and digital collateral, we also developed strategies and campaigns advocating for Women and Minorities to commercialize their cancer technologies through NCI SBIR.