Appliance Rockstars

2021 BGE Appliance Rebate Labor Day Campaign - Concept

My Role // Concept, Design
Creative Direction // Vetry Ramachandran
Art Direction // Israel Pinto
Illustration // Trevor Piecham
Copy // Jack Schweitzer

By flipping the script and having typically humdrum appliances take center stage as glamorous Rock Stars we transformed an annual Labor Day weekend sale into a once-in-a-lifetime event that COULD NOT be missed.